Our Privacy Policy

Snuggle Ltd ONLINE PRIVACY POLICY

This Online Privacy Policy ("Privacy Policy") explains how Snuggle Ltd will handle Personal Data provided to us on websites, mobile sites, mobile applications, and other digital services and products controlled by Snuggle Ltd that link to this Privacy Policy (collectively, "Snuggle Sites"). Snuggle Ltd is the data controller for the processing of Personal Data under applicable law.

This Privacy Policy does not apply to Snuggle Sites that do not link to this Privacy Policy or to third-party websites to which the Snuggle Sites may link.

SUMMARY

This summary section provides a brief overview of our Privacy Policy. Please read the full Privacy Policy for more detailed information.

INFORMATION WE COLLECT

Snuggle Ltd collects the following types of information through the Snuggle Sites:

Information you provide. Personal Data you provide when registering for our products and services, responding to questionnaires or surveys, or contacting Snuggle Ltd customer service. Information collected automatically. Your IP address and non-identifying information about your use of Snuggle Sites may be collected automatically using tracking technologies, such as cookies. Your website browser software can be set to reject all cookies; however, cookies can allow you to take advantage of some of the site's essential features, which may not work if you reject cookies. Information collected from other sources. We may combine information about you from Snuggle Sites, information collected offline, or from external parties.

HOW WE USE YOUR INFORMATION

Snuggle Ltd uses the information we collect for the following purposes:

To provide you with the Snuggle Ltd products and services you request. To offer and provide information about similar and/or related products and services. To customize and improve your experience on Snuggle Sites. To generally improve our products and Snuggle Sites and other internal business purposes. To notify and report to authorities under our legal obligations. Under European data protection laws, Snuggle Ltd must have a legal basis to process your Personal Data. The legal basis that applies in a particular instance will depend on the specific purposes described above for which Snuggle Ltd is processing your Personal Data:

In certain instances, Snuggle Ltd may ask for your consent to collect and process your Personal Data. Should you choose to provide your consent, you may later withdraw your consent by contacting us. Please note that the withdrawal of consent will not affect processing which has already occurred. In other instances, the processing of your Personal Data may be necessary in order to comply with an applicable law or regulation or for the performance of a contract to which you are subject. You may not be able to opt out of this processing, or your choice to opt out may impact our ability to perform a contractual obligation otherwise owed to you. In yet other instances, Snuggle Ltd may process your Personal Data based on Snuggle's legitimate interests in communicating with you about our products and services. You have the right to opt out of all such processing of your Personal Data. You may do so by contacting us. Processing operations may include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you may be stored for ten years following the most recent interaction we have had with you, after which point it will be archived only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.

INFORMATION WE SHARE

Snuggle Ltd does not sell or disclose your Personal Data to third parties without your consent, except:

To affiliates and third-party service providers to provide services and information on our sites, including online marketing and advertising, and to support our business operations. We require these parties to handle Personal Data in accordance with this Privacy Policy. To affiliates to offer and provide information about related products and services. We do not share Personal Data from countries that require consent, unless consent has been obtained in advance of sharing with affiliates. We require these parties to handle your Personal Data in accordance with this Privacy Policy. To our distribution channel partners in connection with the sale and distribution of our products and services. We require these parties to handle your Personal Data in accordance with this Privacy Policy. To another company in connection with the sale or transfer of one of our product lines or divisions, which includes the services provided through one or more of Snuggle's affiliates. To governing regulatory authorities or as may otherwise be necessary for Snuggle Ltd to comply with a legal obligation or demand. In the event Snuggle Ltd decides to reorganize or divest our business through sale, merger, or acquisition, Snuggle Ltd may share Personal Data about you with actual or prospective purchasers. We will require any actual or prospective purchasers to treat this Personal Data in a manner consistent with this Privacy Policy.

YOUR PRIVACY CHOICES

You have the right to see and get a copy of the Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you. You have the right to receive data that you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you. To seek access to Personal Data about you, to file a concern, complaint, or request for correction, or to opt out of particular programs, please contact our Privacy Leader by clicking on the "Contact Us" link on the webstie/ You may also send a letter to the following address:

Snuggle Ltd 2 Sabre Way Barnack Business Park Peterborough PE1 5EJ

Your local Data Protection Authority is responsible for making sure that applicable privacy laws are followed in your locality. For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a complaint, please contact your local Data Protection Authority.

SECURITY

Snuggle Ltd maintains controls to protect and secure Personal Data, but when you share Personal Data online there is always some risk that an unauthorized third party could gain access to your information.

ACCESSING OUR SITES GLOBALLY

By using this site, you understand that your Personal Data will be collected, stored, and processed in UK and in any country to which we may transfer your information in the course of our business operations. Snuggle Ltd may transmit Personal Data about you to affiliates worldwide. These affiliates may in turn transmit Personal Data about you to other affiliates. Some affiliates may be in countries that do not ensure an adequate level of data protection. Nevertheless, all affiliates are required to treat Personal Data in a manner consistent with this Privacy Policy.

CHANGES TO OUR PRIVACY POLICY

Check this Privacy Policy regularly, as we may change or update portions of this Privacy Policy from time to time, subject to any applicable consent requirements. Any changes will be promptly posted to this page and accompanied by a new effective date at the top of this page.

TYPES OF INFORMATION WE COLLECT ONLINE

The types of Personal Data that we may collect while you use the Snuggle Sites are described in this section and include both information that you provide to us and information that we collect automatically when you use the Snuggle Sites.

For purposes of this Privacy Policy, "Personal Data" means information that identifies you or that could reasonably be used to identify you. Examples of Personal Data include name, address, telephone number, and e-mail address.

INFORMATION YOU PROVIDE

You do not have to register for a service or program to receive much of the information available through the Snuggle Sites. However, some of our content is available only to registered or identified users and will require you to set up a profile or provide specific information about yourself in order to provide you the content.

Personal Data You Provide When Visiting Snuggle Sites

Snuggle Ltd collects Personal Data that you provide on Snuggle Sites, for example, when purchasing a product, requesting marketing information, contacting Snuggle customer service, or responding to Snuggle questionnaires or surveys. This could include:

Contact information such as your name, address, phone number, or e-mail address Registration information such as your username or password Employment, education and other background information when you inquire about employment with Snuggle Ltd Payment information (such as banking information, delivery address, and billing address) Content you may provide (for example, when you complete our Online Contact Form or submit other information). Personal Data You Share During Other Interactions with Snuggle Ltd

You may contact Snuggle Ltd to ask questions, discuss your concerns, or report issues regarding our products or services. If you communicate with or request information from Snuggle Ltd, you may be prompted to provide your contact information as well as any Personal Data that is relevant to your request.

INFORMATION THAT MAY BE COLLECTED AUTOMATICALLY

When you use the Snuggle Sites, we also may collect certain usage and device information automatically as described below.

IP Address

We may record the Internet Protocol ("IP") address of your computer or other electronic device when you visit the Snuggle Sites. An IP address identifies the electronic device you use to access the Snuggle Sites, which allows us to maintain communication with your computer as you move about the Snuggle Sites and to customize content.

Cookies and Other Tracking Technologies

We also collect information about your use of the Snuggle Sites through tracking technologies such as cookies and web beacons. A "cookie" is a unique numeric code that is transferred to your computer to track your interests and preferences and to recognize you as a return visitor. A "web beacon" is a transparent graphic image placed on a website, e-mail or advertisement that enables the monitoring of things such as user activity and site traffic. These technologies help remember your preferences and allow us to bring you the content and features that are likely to be of greatest interest to you on the basis of "clickstream" data that shows your previous activities on the Snuggle Sites.

We utilize Google Display Advertising (such as Display Advertising on Facebook and Instagram, Retargeting with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting) to (1) show you our ads on other websites based on your prior visits to the Snuggle Sites, and (2) better understand our ad impressions and use of ad services. In connection with the Google Analytics Demographics and Interest Reporting service, we may use data from Google's interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to understand and improve our marketing campaigns and site content.

Some of our online advertising takes place through Google Display Advertising. As part of this program, we use Google Analytics features such as Retargeting. In connection with that feature and others offered by ad networks, we and the operators of ad networks, including Google, may use third-party cookies (such as the DoubleClick cookie) - and in some cases first-party cookies (such as the Google Analytics cookie) - to inform, optimize and serve ads across the internet, based on a user's past visits to the Snuggle Sites. We may also show you ads from some of our affiliates when you visit the Snuggle Sites.

You can opt out of Google Ads by visiting Google Ad Settings. If you do not want your data used by Google Analytics, you can install the Google Analytics opt-out browser add-on at the Google Analytics opt-out page.

To learn more about cookies and other tracking technologies, including how to disable them, please visit http://www.allaboutcookies.org. Please note that some cookies are essential to the functioning of our sites and deleting or disabling them will reduce the site's functionality.

Mobile Tracking

Some Snuggle Sites are available either as mobile applications or mobile sites that you can use on your mobile device. If you use a mobile device to access and use the Snuggle Sites, we may collect the following mobile-specific information in addition to the other information described above: device or advertising ID, device type, hardware type, media access control ("MAC") address, international mobile equipment identity ("IMEI"), the version of your mobile operating system, the platform used to access or download the Snuggle Site (e.g., Apple, Google, Amazon, Windows), location information and usage information about your device and your use of the Snuggle Sites.

INFORMATION COLLECTED FROM OTHER SOURCES

We may combine information about you from a visit to one Snuggle Site with information about you from visits to other Snuggle Sites. We may also combine information about you that is collected through the Snuggle Sites with information that we have collected offline, as well as with information provided to us by third parties, such as third-party list providers.

HOW WE USE YOUR INFORMATION

We use your Personal Data to provide you the products and services you request, communicate with you, improve your experience on the Snuggle Sites, generally improve our products and services, and for other internal business purposes. These uses may also include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you may be stored for ten years following the most recent interaction we have had with you, after which point it will be archived only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.

Providing Products and Services You Request

If you choose to purchase our products or receive our services, we use the Personal Data that you provide through the Snuggle Sites to manage your orders and invoices, to process payments, to respond to your questions, to provide you the products or services you request, and to offer an optimal customer experience.

Marketing

You may also receive marketing information from Snuggle and our affiliates, such as offers regarding similar or related products or services, invitations to participate in surveys about our products, or notifications about special promotions. In such cases, we will use your contact and other Personal Data to send you marketing information.

Customized User Experiences

The Personal Data that you provide may be used to create customized offers, information, or services tailored to your interests and preferences. Also, we may use your IP address and the data that we obtain automatically through the use of cookies or similar tracking technologies to make our Snuggle Sites easier to use and navigate as well as to personalize the content provided on the Snuggle Sites by anticipating the information and services that may be of interest to you.

Business and Product Improvement

In order to discover new facts that could help Snuggle better understand customer needs and help improve, develop, and evaluate products, services, materials, and programs, Snuggle analyzes the information that you have provided. For these purposes, Snuggle does not use information that can directly identify you.

Site Analytics and Improvement

We may use the information that you provide and the information we collect automatically about your use of the Snuggle Sites to monitor user traffic patterns and preferences for site improvement, analytics, and optimization.

Bug Reports and Performance Data

Snuggle collects data on the performance of our products, services and website, and on features used. Based on such data, Snuggle is able to diagnose problems that occur when using our products, services or website. In addition, such data is useful for improving our products, services, website and for offering future solutions. Depending on the type of product or service and its settings, such data may include anonymous measurement data or may be processed in combination with your Snuggle ID, IP address, or access credentials used in combination with our products and services. Error-reports generated may further contain specific data such as the type or severity of the problem and details of the software or hardware that is involved.

Support Data

When you request Snuggle's support for troubleshooting errors or problems associated with your use of our products or services, Snuggle collects information about you and about your hardware, software, and other details that are relevant to the support incident. This concerns data such as but not limited to contact or authentication information, information on the status of the device and the application at the time of the error and during the diagnosis, the content of files at the time of occurrence of an error and data on other software on your device, as well as system and registry data software installations and hardware configurations.

Legal Basis for Processing

Under European data protection laws, Snuggle must have a legal basis to process your Personal Data. The legal basis that applies in a particular instance will depend on the specific purposes described above for which Snuggle is processing your Personal Data:

In certain instances, Snuggle may ask for your consent to collect and process your Personal Data. Should you choose to provide your consent, you may later withdraw your consent by contacting us. Please note that the withdrawal of consent will not affect processing which has already occurred. In other instances, the processing of your Personal Data may be necessary in order to comply with an applicable law or regulation or for the performance of a contract to which you are subject. You may not be able to opt out of this processing, or your choice to opt out may impact our ability to perform a contractual obligation otherwise owed to you. In yet other instances, Snuggle Ltd may process your Personal Data based on Snuggle's legitimate interests in communicating with you about our products and services, and about scientific research and educational opportunities. You have the right to opt out of all such processing of your Personal Data.

INFORMATION WE SHARE

We only share your Personal Data with third parties as described below. We do not sell or disclose Personal Data to third parties for their own marketing purposes.

Third-Party Advertising and Online Behavioral Advertising

You may be provided with online advertisements of Snuggle products and services on third-party websites and mobile services that are tailored to you, for example, on the basis of information that you provide to Snuggle or a third-party website you are visiting, or your browsing activity, purchases, or interests. These types of tailored online advertisements may come through several sources, such as the following:

We may share with our advertising service providers your non-identifying information that we have obtained from cookies and other tracking technologies on our Snuggle Sites. Some Snuggle Sites may participate in online behavioral advertising (this is also sometimes called re-target advertising or interest-based advertising). You can identify these sites by the "AdChoices" icon in the advertisement. Our advertising network partners may place and use cookies on Snuggle Sites and on other third-party websites to collect information about your activities in order to provide you with online advertisements that are based on your interests. When an Snuggle online behavioral advertisement is delivered to you, you will see an "AdChoices" icon. Clicking on the icon or link will take you to a website where you can manage or opt out of the use of data about your browsing history that is used for the delivery of online behavioral advertisements. If you opt out, you may still see advertisements online, including advertisements from Snuggle that are based on other information (e.g., based on the content of the page being viewed rather than your prior clickstream activity). In some cases, data may still be collected about your browsing activity by these third-party advertisers, but they will not use this data to deliver advertisements that are based on your past online browsing behavior. You can also opt out now by visiting http://youradchoices.com.

We have relationships with affiliates, distribution channel partners, vendors, and suppliers, who help us operate our business and for whom it may be necessary to have access to your Personal Data in the course of providing services to Snuggle or in connection with the sale and distribution of our products and services. We will not authorize these parties to use your Personal Data for any purpose that is not related to the business operations of Snuggle or its affiliates, and we do not share Personal Data from countries that require consent, unless appropriate consent has been obtained in advance of sharing with affiliates. We require them to handle your Personal Data in accordance with this Privacy Policy.

Product Reports

If you contact Snuggle Ltd regarding your experience in using one of our products, we may use the information that you provide in submitting reports to the applicable government regulatory authority, as required of us by law.

Legal Rights and Obligations

In certain limited circumstances, Snuggle may need to disclose your Personal Data in order to comply with a legal obligation or demand, such as to comply with reporting obligations to applicable governing regulatory authorities regarding the safety of our products, or in connection with the sale or transfer of one of our product lines or divisions, which includes the services provided through one or more of the Snuggle's affiliates. In such instances, we will take measures to protect your Personal Data to the extent possible. We also reserve the right to use Personal Data to investigate and prosecute users who violate our rules or who engage in behavior that is illegal or harmful to others or to others' property.

Change in Organization

In the event Snuggle Ltd decides to reorganize or divest our business through sale, merger, or acquisition, Snuggle may share Personal Data about you with actual or prospective purchasers. We will require any actual or prospective purchasers to treat this Personal Data in a manner consistent with this Privacy Policy.

YOUR PRIVACY CHOICES

You have the right to see and get a copy of the Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you. You have the right to receive data that you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you. To seek access to Personal Data about you, to file a concern, complaint, or request for correction, or to opt out of particular programs, please contact our Privacy Leader by clicking on the "Contact Us" link on the webstie/ You may also send a letter to the following address:

Snuggle Ltd 2 Sabre Way Barnack Business Park Peterborough PE1 5EJ

Your local Data Protection Authority is responsible for making sure that applicable privacy laws are followed in your locality. For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a complaint, please contact your local Data Protection Authority.

In all communications to Snuggle, please include your e-mail address, the website address, mobile application, and/or specific Snuggle product to which you provided your Personal Data, and a detailed explanation of your request. If you would like to delete, amend, or correct your Personal Data and are contacting us by e-mail, please put "Deletion Request" or "Amendment/Correction Request" in the subject line of the e-mail. We will respond to all reasonable requests in a timely manner and may need to further confirm your identity in order to process certain requests.

DATA SECURITY

Snuggle maintains reasonable technical, administrative, and physical controls to secure any Personal Data collected through the Snuggle Sites. However, there is always some risk that an unauthorized third party could intercept an internet transmission, or that someone will find a way to thwart our security systems. We urge you to exercise caution when transmitting Personal Data over the internet, especially your financial information. Snuggle cannot guarantee that unauthorized third parties will not gain access to your Personal Data; therefore, when submitting Personal Data to Snuggle Sites, you must weigh both the benefits and the risks

THIRD-PARTY SITES AND SOCIAL MEDIA PLUG-INS

This Privacy Policy does not apply to Snuggle Sites that do not link to this Privacy Policy, or to third-party websites to which the Snuggle Sites may link. The Snuggle Sites may use social media plug-ins (e.g., the Facebook "Like" button, "Share to Twitter" button) to enable you to easily share information with others. When you visit Snuggle Sites, the operator of the social plug-in can place a cookie on your computer or other electronic device that enables that operator to recognize individuals who have previously visited our site. If you are logged into the social media website (e.g., Facebook, Twitter) while browsing on our Snuggle Sites, the social media plug-in allows that social media website to receive information about your visit to our Snuggle Site. The social media plug-in also allows the social media website to share information about your activities on our Snuggle Site with other users of their social media website. These sharing settings are managed by the social media website and governed by its privacy policy.

ACCESSING OUR SITES GLOBALLY

This site is owned and operated by Snuggle Ltd in United Kingdom, but the information you provide will be accessible to our affiliates, vendors, and suppliers in other countries in accordance with this policy. Furthermore, if you are visiting this site from a country other than the United Kingdom, your communications with us will necessarily result in the transfer of information across international borders. The level of legal protection for Personal Data is not the same in all countries; however, we will take the security measures described in this Privacy Policy in an effort to keep your information secure. By using this site, you understand that your Personal Data will be stored and processed in United Kingdom and in any country to which we may transfer your information in the course of our business operations.

CHANGES TO OUR PRIVACY POLICY

We will only use your Personal Data in the manner described in the Privacy Policy that is in effect at the time that the information was collected from you or as authorized by you. However, and subject to any applicable consent requirements, we reserve the right to change the terms of this Privacy Policy at any time. Any changes to this Privacy Policy will be reflected on this page with a new effective date. Snuggle Ltd encourages you to review this Privacy Policy regularly for any changes. Any Personal Data collected upon your continued use of the Snuggle Sites will be handled in accordance with the newly effective Privacy Policy.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.
__utma Used to identify you and your session. The cookie is updated every time data is sent to Google Analytics.
__utmt Used to throttle request rate.
__utmb Used to determine new sessions/visits. The cookie is updated every time data is sent to Google Analytics.
__utmc This cookie works in conjunction with the __utmb cookie to determine whether you are in a new session/visit.
__utmz Stores the traffic source or campaign that explains how you reached our website site. This is updated every time data is sent to Google Analytics.
__utmv The cookie is updated every time data is sent to Google Analytics.